Get to Know Your Hair Like Never Before
Optimize your routine with a tailored list of products based on your hair type and needs
A 3 minutes questionnaire to unlock your HairCode and a free trendbookTake Quiz
Uncover the Secrets Behind Your Unique Strands
Say goodbye to the guesswork and hello to expert recommendations tailored to your unique strands. We’ll bridge the gap between the lab and your home to make sure that your routine truly works for you. Let’s unravel the mysteries together.
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Take our fast and free quiz for quick insights.
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Tailored Product Recommendations
Build a routine that’s scientifically proven to work for you.
Discover Your Unique HairCode
Reveal your hair type, scalp health, and beyond.
Experience the Science of Perfect Hair Every Day
Take the quiz
Answer a selection of questions on your hair type, scalp health and routine.
Get Your Haircode
Find out what makes your strands unique, including your hair and scalp type, as well as cuticle health.
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Receive special promotions & sales, new product updates, and educational information on hair trends & hacks.
A Routine as Unique as Your Strands
Perfectly curated products for you.
We provide you with a haircare routine selected from wide variety of products, designed to specifically work for your hair.