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Get to Know Your Hair Like Never Before

Optimize your routine with a tailored list of products based on your hair type and needs

A 3 minutes questionnaire to unlock your HairCode and a free trendbook

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Uncover the Secrets Behind Your Unique Strands

Say goodbye to the guesswork and hello to expert recommendations tailored to your unique strands. We’ll bridge the gap between the lab and your home to make sure that your routine truly works for you. Let’s unravel the mysteries together.

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Take our fast and free quiz for quick insights.

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Tailored Product Recommendations

Build a routine that’s scientifically proven to work for you.

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Discover Your Unique HairCode

Reveal your hair type, scalp health, and beyond.

How it works

Experience the Science of Perfect Hair Every Day

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Answer a selection of questions on your hair type, scalp health and routine.

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Get Your Haircode

Find out what makes your strands unique, including your hair and scalp type, as well as cuticle health.

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Receive special promotions & sales, new product updates, and educational information on hair trends & hacks.

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A Routine as Unique as Your Strands

Featured Products

Perfectly curated products for you.

We provide you with a haircare routine selected from wide variety of products, designed to specifically work for your hair.

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The journey to no more bad hair days starts here

Demystify your unique strands in just a few minutes.

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